I came across this blog post from the Business of Fashion regarding mail out magazines and e-magazines. The article discusses how journalists are being used more now to promote to consumers on a more one to one level via mail out magazines or e-magazines.
It provides statistics from ASOS and Net-A-Porter. Net-A-Porter, as far as i am aware, does not have a mail out magazine? could this be something for the brand to expand on?
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