From attending the Pure London & Pure Spirit event i picked up a Drapers guide to top inspiring independant retailers for 2011. There was an article to the clothing brand Religion which prompted me to perhaps consider them as a potential brand. I had actually forgotten about Religion as their not exactly a very dominating brand on the high street yet do have fashion forward styles.
Drapers describes how Religion has made a transformation from a niche streetwear brand to a lifestyle brand and should now be considered to be a competitor to Reiss and Paul Smith! I would never of related Religion to these types of brands as i didnt actually realise Religion was of that end of the high street scale, i always related it more towards a House of Fraser type brand like Warehouse or Oasis.
I visited the online site and have seen they've adopted a more All Saints type aesthetic with the black and white monotone colour palette.The site is very minimal and definately needs work on and what was strange is how the homepage directs you straight to ASOS to make the purchases?! It should have that perhaps inside a page or two rather than slapped on the homepage as its directing the customer away from the site before they've even experienced Religion.
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