Today I have been watching fashion films on YouTube as i recently read an article in Vogue from the October 2010 issue about how fashion houses are using film to create dreamy universes. Titled 'Poetry in Motion' it contrasts with my ideas of fashion narrative which i looked upon in the first unit of my university project.
Poetry in motion proberly best describes this as 9/10 fashion films have no language just music and are often colleges of imagery merged together.
The first i looked at was Marc Jacobs 'Carnival in Provincetown' film which in a way is more a documentary of how Marc Jacobs created a one off event.
Another I came across was Comme Des Garcons 'Wonderwood' film which bests describes exactly how I see poetry in motion.
Watching these short videos has verified different ways to approach fashion film, whether it is poetry based or portrayed as a documentary of an event. Both films reflect a different purpose and feel. Watching these types of short films also presents varied ways of soaking up a brand or designer. Would definately love to view more of these and hope other designers continue in the making.
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