Mango have introduced a new campaign linked with popular bloggers from around the world. The campaign is more a competition where the bloggers are competing to win a cash prize to donate to their chosen charity. The bloggers have been tasked to create two original looks to be presented on the Mango online site, Facebook, and Twitter. Fans will have one week to vote for their favourite look, and the blogger with the highest number of votes will win the charity donation.
The second stage will be in mid-April, when a Mango shopping night will be held in the bloggers’ respective countries and they will be able to interact with customers and give styling tips, (similiar to the Vogue's Fashion Night Out). The bloggers will be filmed and photographed throughout the entire process, which will culminate in a final video to be published on the Mango website, again, allowing fans to vote for their favourite blogger.
This reminds me of the Pull & Bear research i looked into with their store party and streaming film footage of the event on their website. In a way it makes the viewer feel apart of the brand and gain an insight into why perhaps they should take part and attend these sorts of brand events.
No comments:
Post a Comment