Today I visited the latest Hollister store to add to the chain in Kingston-Upon-Thames. I was informed about their new Facebook fan page but this time through the bottom of their infamous paper bags.
The Facebook page is literally selling through this social medium, similar to what Debenams trialed through their Facebook page, most posts consist of photos of their products rather than an actual social form of 'chat' to their fans. Personally the photo images would look far better and more to the Hollister persona if they were campaign images rather than looking like they were taken on a bedroom floor which is quite dissappointing seeing from a brand like Hollister however maybe this is the feel they are aiming for? After Facebook allows brands to be at a more informal level than the face they live upto.
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