In a WGSN report it explains Cosmopolitan Magazine is undergoing some changes with their online site. Currently looking into new ways of brands or magazines developing new and interesting ways to gain attention and keep the consumer interested or more importantly wondering.
WGSN
The new site further enhances and expands the users’ experience by offering clearer navigation, new content and greater interaction. Fresher fonts and a brighter colour palette give the website a more vibrant aesthetic, while staying true to the ideals of the print magazine.
The new content includes the weekly Fashion Under £50 feature, which focuses on up-to-the-minute high-street fashion, and the beauty makeover tool, which allows readers to experiment with virtual hairstyles and colours.
Behind-the-scenes videos will allow readers an insight into Cosmopolitan’s core fashion shoots, with information on stockists for the clothing featured.
Personal stylists Clare Smith and Natasha Guiotto will engage with users through the new blog, focusing on key trends and how to wear them in relation to body shape.
The Cosmo on Campus channel will relate to the Cosmopolitan's student-focused spin-off magazine, and will provide information and advice on subjects spanning careers, discount vouchers and city guides.
“The redesign brings the website completely up-to-date with the look, feel and tone of the brand as a whole, but with its own unique content,” said Cosmopolitan’s Rebecca Miskin. “The past year has seen significant growth for Cosmopolitan.co.uk, which is one of the most popular destinations for young women online. Our aim is to expand this loyalty even further as we make the Cosmopolitan brand available to women in the medium of their choice.
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