I was in Brighton today and visited the new Urban Outfitters store that has recently opened next to Brightons Churchill Square shopping centre.
The store was of course decked out like all the other stores, however like Regent's Street All Saints store introducing the Apple Ipad to the shopping/browsing system, Urban has included a full Apple Mac computer for customers use.
The mac was amongst the gadgets and gizmo's area which allowed you to browse their online site. It actually really suited the store and didnt look abnormal. It also made me think about the environment to which consumers can browse online when in store. The computer being amongst the books and CD's made it a comfortable and perhaps most obvious area to prop a mac and is much nicer than having to browse a smaller ipad.
I wonder how long it will take until other Oxford Street stores take on the same idea?
I wonder how long it will take until other Oxford Street stores take on the same idea?
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