I came across a Drapers article on how Liberty had offered a 20% discount promotion for every Grazia reader however this clearly did not seem to have proven beneficial for the retail store.
Luxury designers have blasted Liberty, who generally do not discount outside of sale periods.
"This kind of promotion could damage sales for indies that will be selling the same stock at full price. “It’s very disturbing. This is the second time Liberty has offered 20% off in the last month. I’m sure it will have affected everyone’s sales,” Barrie Rapaport, owner of womenswear brand.
The uproar has come from the independant designers who say it stops customers paying full price when they would opt to head to Liberty's to pay discounted prices out of a season sale period. Understandably Liberty has offered it to gain the custom rather than going to other stores to buy designer clothing however it seems to be the designers that have hit back! To be honest i didnt realise that designer retailers were aloud to do so without the consent of the actual designers. Also its proved a point how promotional campaigns perhaps are not all that necessary to lure the custom.
Rad the full article on the link below.
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