YouTube has been my entertainment for the day today and since seeing the Browns London spoof press invite it got me spurring onto more research into the Browns retailer. I've came across so many videos on Browns London, including one with Mary Porter congratulating the success of how the Browns Boutique to Joan Burstein herself.
Watching these videos too have helped me with my work today also to refer to the interior of the shop. It's always hard and sometimes feels forbidden when trying to take snap shots inside a store and even worse when you sneakily try to do so (not that i ever would) I had emailed Browns around 4 weeks ago now requesting if i am able to take photos in the store for this project however even today have not had a response! so I will take that as a polite no. Below are the videos that i have found really influential to watch.
One inparticular was Vogue's Fashion Night Out which was an event held in September 2009 where the stores of the west end stayed open after hours. However differently it was the designers who were the store assistants for the evening. It was a really unique event for customers to meet the designers and for the designers to give first hand advice and service in Browns London.
Another Vogue event was in November 2010 where Mrs B skyped customers! amazing! Unfortunately i cant locate a youtube video for Joan Burstein and Roland Mouret skyping. However the link below takes you to Vogue online where you can watch it.
Browns: 40 Years of Fashion Innovation
Browns 40 Years Celebration Party
Fashion Night Out with Browns
Vogues Fashion Night Out
Mary Porta's Browns Store Study
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