Reading my weekly post of Drapers there was a small article of Net-A-Porter launching a footwear brand through themselves only. The incentive of this is 20% of every sale will be donated to a HIV supporters charity.
It brings to mind how important exclusive launches are, Net-A-Porter will proberly continue in the future releasing new unknown brand names into the light of online shopping.
The Online platform can offer exclusive content only for the eyes of online consumers.
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