Mango Loves Bloggers

Mango have introduced a new campaign linked with popular bloggers from around the world. The campaign is more a competition where the bloggers are competing to win a cash prize to donate to their chosen charity. The bloggers have been tasked to create two original looks to be presented on the Mango online site, Facebook, and Twitter. Fans will have one week to vote for their favourite look, and the blogger with the highest number of votes will win the charity donation.

The second stage will be in mid-April, when a Mango shopping night will be held in the bloggers’ respective countries and they will be able to interact with customers and give styling tips, (similiar to the Vogue's Fashion Night Out). The bloggers will be filmed and photographed throughout the entire process, which will culminate in a final video to be published on the Mango website, again, allowing fans to vote for their favourite blogger.

This reminds me of the Pull & Bear research i looked into with their store party and streaming film footage of the event on their website. In a way it makes the viewer feel apart of the brand and gain an insight into why perhaps they should take part and attend these sorts of brand events.

Wardrobe Raid

Its 10:30pm and I'm taken pictures of clothes from my wardrobe and for once its not for ebay.

I had a brainwave to experiment with for creating some trend mood boards and thought none better than to take some inspiration from what I have in my own wardrobe. The idea is to create close up shots of the fabrics and textures and colours of clothes rather than showing actual garments. I will use these initial images and collage together the style of moodboards. I've asked my friends to all do the same and send me photo's of the inside of their wardrobes to collage and compare.

High Street Edit S/S11

Company magazine have put together some really nice trend edits, quite similiar to what Elle does each season, dedicated purely to the trends of this season from the catwalk, giving a low down of what we should be looking out for. The Elle version is generally more in depth, being a separate bible of trends each season, and pricing at around £6-£8. It's a really nice keep sake though to refer back to and digest your favourite designers.

However this particular issue has really been a visual finder for me and given me loads of inspirations to feed off, inparticular the trend moodboards are gorgeous! They are clear, concise, energetic and laid in a grid layout to make it much smoother to read. I also really like how it gives a trendy look into the fashion business for those who dont work in fashion. It shows a real buzz to the work involved and how exciting fashion can be which is how it should be.

First Focus

In a vintage store i spotted this label 'First Focus' since studing Browns London, what feels like my whole life at the moment for my project, it was a slight cliché spotting this.

Sweetie Shop Prop

On Brighton Pier I noticed one of the Sweet shops had a fake proped window. It was quirky in the sense it was obviously fake and how Brighton is holding onto the old style Brighton Pier rather than modern Brighton (if there could ever be a modern Brighton?). It kind of made me relate to luxury fashion which too have this traditional way of approaching fashion and approaching the way they appeal to the consumer within their own brand aesthetic.

 

I really liked the window payne imagery as though looking into the window and thought this could be a really fun design for online sites to have a pretend window frame as though looking into the site.

 

Urban Outfitters - New Store Implementation

I was in Brighton today and visited the new Urban Outfitters store that has recently opened next to Brightons Churchill Square shopping centre.

The store was of course decked out like all the other stores, however like Regent's Street All Saints store introducing the Apple Ipad to the shopping/browsing system, Urban has included a full Apple Mac computer for customers use.

The mac was amongst the gadgets and gizmo's area which allowed you to browse their online site. It actually really suited the store and didnt look abnormal. It also made me think about the environment to which consumers can browse online when in store. The computer being amongst the books and CD's made it a comfortable and perhaps most obvious area to prop a mac and is much nicer than having to browse a smaller ipad.

I wonder how long it will take until other Oxford Street stores take on the same idea?

 

Fashion In Film

During my research i still love finding and watching past fashion films. It seems even more so now I keep coming across them! With all the magazine 'watching' definately video based is the feature for most. It has somewhat really shown me just how far on video base fashion has become, whether its glamorous or not fashion is told in much better form to engage and mostly be immersed within the brand and be apart of the fashion story they are creating.

Alexander McQueen

 YSL