Today I went to the Pure London & Pure Spirit event at Earl's Court and Olympia. Even though it is aimed for buyers to potentially seek new emerging brands, it was good watching the catwalk shows and seminars that taught me abit more about the current industry.
Pure Spirit Earls Court
I first visited Earls Court which is where Pure Spirit was held. Pure Spirit is aimed for younger trends presenting brand collections from Firetrap and Pepe Jeans and so on. The catwalk presented the next generation of top brit brands. Below are just a couple of photos I took from this catwalk.
What was quite handy as it the event offered a free shuttle bus service between earls court and olympia was offered to all visitors. It was a shame you couldnt actually buy anything (proberly best you couldnt buy anything, highly dangerous) Obviously this is what diffrentiates Pure London from the likes of Clothes Show London.
Pure London Olympia
Pure London was much more inspirational in terms of the seminars and catwalks presented. Near enough all the catwalks presented were directed by WGSN visionary predictions or by Drapers.
The first catwalk was WGSN trend confirmations which presented inspirational trends for womens wear AW/11 which was presented by WGSN's senior retail editor Lorna Hall. As i am focusing on marketing and obviously not a design student i still found watching catwalks an inspiration with colour and shape trends for ideas i can put towards the style of my FMP website. Colours inparticuarly were of a specific palette which gave me ideas of perhaps a brand colour palette i will later create and develope. Below are just a few from the catwalk.
Zandra Rhodes
Zandra Rhodes presented a 30 minute catwalk and talk on her latest collection and love affairs with textiles.
It was quite ironic in a way seeing her there as hopefully she will be handing me my scroll at graduation!
Zandra Rhodes explores her ideas and influences from other designers such as Bill Gibbs and believes that this next generation of fashion can be the 2nd golden age as her latest collection features prints and textile patterns from her archives.
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