Quote of the day...

October's first issue of Grazia magazine showed an article on Cheryl Cole's up coming debut collaborating with stylistpick.com for a new shoe collection inspired by Cheryl's own shoe collection.

Since online media was a main focus for me at university, Cheryl Cole has stated a reason to perhaps switching to online than to the traditional brick-a-morter's. Would you agree?

"I love fashion. I love net-a-porter.com. I'm all about shopping online because i hate changing rooms. why do they do that to us? Those horrible lights, unflattering mirrors, I prefer to try my stuff on at home. But not everyone can afford net-a-porter, which is why I really wanted to get involved with stylistpick.com" 

Versace for H&M

If it hasnt been heard yet H&M have again collaborated with the next designer Versace for a one off collection launching November 17th.

From the collections lookbook it has a very Henry Holland theme running through with Holland's S/S11 plam tree prints and bright greens.

  

Or even references from McQueen's S/S10 collection of snakeskin print formation.

   

Tweet Tweet!

Whether it was because it was the last episode of Towie or just the notion of daily practice to constantly check my Twitter as much now as I check my Facebook page. I realise that my use for Twitter is growing more. Not really understanding what Twitter was all about when first registering my account and still to this day not sure the use of the # tag actually is viable (yet I still use it at the end of every tweet).

Even though the most are already saying Twitter will over take Facebook. I'm not so sure. Being with Twitter I still can proberly count the amount of Tweets I've done on one hand, yet I use it everyday near enough at any moment I get a break. As much as its broken the boundaries of socially interacting with your favourite celebs and favourite brands, and getting that excitement that  you know exactly where they are, what their doing and who else their friends with, my posts stick to Facebook. Both have their very separate qualities;

Twitter is a simple forum which gives news fast and instant, one worded sentences is all it needs whereas Facebook seems like it needs more of a story to go with the post. The format is 'busier' compared to Twitter.

For now Twitter is my instant gratification. Facebook can remain my lifestory diary.

Being in the right place at the right time....

My luck strikes!! in the absense from blogging I have been hard at work looking for job opportunities, as a recent graduate it naturally is not the easiest task in the world. As other fashion grads could proberly agree most jobs require '1-2 years experience' of course fresh faced out of university its not the easiest position to get that experience opportunity just an absolute ambition to get my new learning curve rolling in the industry and to grasp that dream opportunity. Being susperstitious I believe a lot in fate. If it was meant to be it will be.

Whether this is every 'fashionistas' dream but I want to go into designer rather than high street. I want to learn from the best and be apart of the best and of course opportunities with designers dont come round very frequently. So to appreciate the moment so far call backs is the most excitement I need to wait for.

Fingers crossed!

Best achievement Ever!

I have been chosen for Graduate Fashion Week!

The saying hard work pays off really is true in this aspect. Still in shock this is the biggest achievement I have had so far, naturally I am so pleased, I really hope everyone who comes will enjoy what I've produced :-) roll on beginning of June!

Hope everyone will enjoy the UCA stand this year and come down to see some wonderful work.

Project Ending

As my project has now come to its ending I've been looking through all my research which seems like I started so long ago now from the first post where I was looking at Nikki Farquharson's mixed media girls prints to where I got now. In relation I did end up presenting an illustrator to feature in Focus Magazine so I can see how every step has counted. It felt like such a relief finishing my exhibit space but also still a little scarey. It has been really enjoyable yet strenuous and has been very different working independantly compared to previous group projects.

This last year I feel has really help define an area which I would like to pursue and develop into my first steps into a career. The whole focus I have had on online retailing has been really interesting and is an area I hope to develop further. I believe I have acquired new skills concerning consumer groups and diffrentiating brands to their consumer as I wasnt aware of the extend how differently you approach the consumer online to how you do physically in a store. I have really foreseen ways in how retailers approach their customers and most importantly what effect this has. I have come across brands who have done it wrong, some who are very good and some I can predict to a certain extent which will last and ones that wont. Consumer insight is such an important aspect and has really supported and pushed areas of my final project. With all the consumer insight and consumer trends I have been investigating, it has really made me realise which brands are listening to what they want and the ones that are not so much.

Sketchbook hand in is Monday, all that will be left is my portfolio refinement. I'm actually looking forward in presenting this final work in my portfolio and hope others will enjoy what I have created.

Browns New Site Re-Furb!!!

No Way!! Browns Fashion.com has launched a new re-furbed online site!! where was the build up!?! I even had to double check Facebook to check if there was any hints or clues to the new site re-launch but none whatsoever! just this Facebook post today. Its a shame I wasnt aware of this as it would of been a really nice compliment to Focus Magazine, a double re-launch! At least I can assure myself that I was indeed thinking in the right direction as Browns was :-) they just kept it a surprise. Maybe they will be surprised with mine?

I have to admit, the new launch is amazing! much MUCH better than the old one. They've even read my mind with the new Browns Focus category refinement! perfect for the Focus consumer,